Phil Lempert

As one of America’s leading consumer trend-watchers and analysts, Phil Lempert is recognized on television, radio and in print. For twenty plus years Phil has served as food trends editor and correspondent for NBC News’ Today show, reporting on consumer trends and showcasing new products, as well as regular appearances on ABC’s The View, FOX Business, Dr. Oz, The Oprah Winfrey Show, 20/20, CNN, CNBC, FOX, as well as on local television morning and news programs throughout the country. For almost two decades, he hosted the syndicated show Shopping Smart on the WOR Radio Network and now co-hosts the weekly Lost in the Supermarket podcast on iTunes.

Phil Lempert was one of the pioneers of the new information media, founding SupermarketGuru.com in 1994. The website is now one of the leading food and health resources on the Internet, visited by more than 9 million people each year. SupermarketGuru.com offers thorough food ratings, analyzes trends in food marketing and retail, and features health advice, unique recipes, nutrition analysis, allergy alerts and many other resources to help consumers understand their food, health, lifestyle and shopping options.

Phil is the founder and editor of The Lempert Report and SupermarketGuru.com. He has been profiled and interviewed by USA Today, The New York Times, The Christian Science Monitor, The Wall Street Journal, Forbes, Newsweek and Ad Age, and is interviewed by hundreds of publications each year. He is also a columnist for Forbes.com.

He has served on the Executive Committee of Michelle Obama's Chefs Move to School program. He is the founder and CEO of the Retail Dietitians Business Alliance; and has developed and manages Foodservice@Retail: The Great Grocerant educational program for the National Restaurant Association, developed the Most Innovative Product Awards for the National Confectioners Association, developed the Supermarket Chef Showdown for the Food Marketing Institute, created and managed the Spud Nation Throwdown Competition for the National Potato Council and hosts and developed the New Product Awards for the Fresno Food Expo. He also serves on numerous boards including: Sial Innovation Jury, and the Seminis, Ingenuity, Foreager and Betterer Foods Advisory Boards.

Lempert is the author of Being the Shopper and Healthy, Wealthy & Wise. His previous books include: Phil Lempert’s Supermarket Shopping & Value Guide, Top Ten Trends for Baby Boomers and Crisis Management: A Workbook for Survival. He is currently working on his next book which will be published by John Wiley & Son this fall: Disrupting the Food Business: Silicon Valley Culture and the Food Business.

Phil Lempert graduated from Drexel University with degrees in Marketing and Retail Management and did his Post-Graduate studies at Pratt Institute. He worked at McDonald’s and Howard Johnson’s before joining his family’s food brokerage firm. Lempert went on to create Lempert Advertising, a full-service, award-winning advertising agency that specialized in food and retail branding, marketing and public relations.

A resident of California, Lempert’s roots are in the Belleville, New Jersey dairy farm started by his grandfather. The family food tradition carried on through his father’s work as a food manufacturer, distributor and broker and then to Phil Lempert, The Supermarket Guru®.